Software for behavioral health, built by operators.
Census Health Inc. is the parent company behind Census CRM, Census EHR, and Census RCM — a unified platform for treatment centers. We're building what we wished we'd had when we were in the trenches.
The story.
Behavioral health operators have always made do with software built for other industries. Generic CRMs. Generic EHRs. Billing tools that don't understand how rehab actually works. The result: fragmented data, inconsistent processes, and a ceiling on how well any facility can run.
We started Census Health because we lived it. Jay ran admissions at one of the largest treatment networks in the country, fielding sixty thousand calls a month with tools that actively worked against him. Dean owned and operated treatment facilities, watching great clinicians and coordinators lose deals and burn out because the software couldn't keep up.
Census CRM was the first piece — an admissions platform with the playbook baked in, so any new hire can run the process like a ten-year veteran on day one. Census EHR and Census RCM are the next pieces. Together, they replace the patchwork with one system built for the reality of this industry.
The founders.
A facility owner and an admissions leader. Two perspectives, one problem.
Jay Ong
Co-founder
Jay spent years leading admissions at American Addiction Centers, building and running teams that handled sixty thousand inbound calls per month. He saw firsthand what separates facilities that convert from facilities that leak leads — and why most CRMs make the problem worse, not better. At Census Health, Jay leads go-to-market and the admissions methodology that's baked into every product we ship.
Dean Scaduto
Co-founder
Dean is a treatment facility owner-operator who spent years running a business on spreadsheets, disconnected tools, and workflows that should have been automated a decade ago. A Forbes Next 1000 honoree with a background in AI and software, he brings an unusual combination to the table — operator credibility from actually running facilities, plus the technical depth to build what's missing rather than wait for someone else to. At Census Health, Dean leads product and technology, and is the architect of the broader platform vision taking the company beyond CRM into EHR and RCM.
How we build.
Four principles that shape every product decision.
Operators first
Every product decision starts with the question: does this help a coordinator, clinician, or biller do their job better?
Methodology, not just software
We ship the playbook with the product. You're not buying a tool — you're buying a proven way to run your business.
Build what's missing
Behavioral health has been underserved by software. We're here to build what actually fits the industry.
Simple by design
Less is more. If a coordinator needs a training manual to run the pipeline, we've already failed. Every feature earns its place — nothing ships just because it could.